Metallica hires Coca-Cola's design agency for new album


In an unusual move for the rock music industry, Metallica engaged consumer design agency Turner Duckworth to create the artwork for new album, 'Death Magnetic'
Metallica engaged consumer design Turner Duckworth to create their new album's artwork ("Death Magnetic").
But isn't this move kinda unusual in the Rock Music industry ?
I mean, Turner Duckworth is better known for designing brand logos than rock bands album covers...
Anyway, it looks good though, but I'm wondering if it's a good move for Metallica (who's still trying to show they're young, rebel and arrogant)

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