Ink of the future!! or not...

Recently, the magazine Esquire hardcore buzzed with the special annunce of its next cover made with some "E-ink".
We have to say that the idea was pretty great and innovative...
But I expected something more like a Minority Report or Back to the Future kinda thing...
So, +1 for the creativity, -2 for the crappy render... too bad, they usually have great covers...